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A Legacy of Quality and Partnership: The Hi-Coat Story
For over three decades, Hi-Coat (Thailand) Co., Ltd. has been a cornerstone of the waterslide decal paper industry, driven by visionary leadership and a commitment to global excellence.
The Beginning (1994)
Founded in Hua Hin, Thailand, in 1994, Hi-Coat (Thailand) Co., Ltd. began as a strategic partnership between dedicated Thai entrepreneurs – Mr. Suraaut Narongrit, Mrs. Prapaporn Manomaiviboon, and Mr. Somkiat Paisalachapong – and German expert Mr. Henner Drum. With promotion from the Board of Investment of Thailand (BOI), the company set out to deliver high-quality waterslide decal paper at a reasonable price to prominent markets in Asia, including Thailand, Indonesia, and Taiwan, laying the foundation for our future global presence.
Growth & Global Reach (Mid 1990s - 2000s)
Building on initial success, Hi-Coat expanded its reach beyond Asia. Through continuous product refinement and strategic market entry, we progressively established our presence in key international regions, including Europe, North America, and the Middle East. This period marked significant growth as we nurtured relationships with a diverse network of international dealers and direct manufacturers.
Sustained Leadership & Community Contribution (2010s - Present)
In recent years, Hi-Coat has continued to refine its specialized solutions, such as the Hi-Cal Precision and Hi-Cal Swift Blue series, to meet the evolving and sophisticated needs of our global clients. Our 30+ years in the market have deeply reinforced our belief in strong, collaborative partnerships. We have also made sustainability part of how we work: Hi-Coat is certified at Green Industry Level 2 by Thailand's Ministry of Industry, recognizing our commitment to environmentally responsible manufacturing. Beyond our commercial endeavors, we are proud to be an active member of key industry bodies, contributing to the advancement of manufacturing and trade. We are members of the Federation of Thai Industries (FTI), the Thai Chamber of Commerce, and TINPA (Thai Innovative Printing Trade Association), demonstrating our commitment to driving economic growth and industrial development within Thailand and the broader printing sector. We are located in Hua Hin, Prachuap Khiri Khan, Thailand.
Looking to the Future
As we look forward, Hi-Coat remains dedicated to adapting our solutions, strengthening our global networks, and reinforcing our position as the preferred partner for waterslide decal paper. Our journey continues, driven by the success of our customers and our commitment to industry advancement.
